Thursday, March 21, 2019

HW Creativity


The history of mashups started from the mid-1990s where songs had to be sampled, turned into hybrids with the extensive use of open source programs. Artists used to gather mashup programs from various programmers just to make one mashup. Then came, the process of publishing and distributing it (which used to be a whole lot of work). Basically, creating mashups was not only time consuming for mashup artists but also a lot harder compared to now.  In the article, The New Math of Mashups by Sasha Frere-jones, Mark Vidler, professionally affiliated with the Go Home Productions, shared his thoughts on recent digitization as ““You don’t need a distributor, because your distribution is the Internet. You don’t need a record label, because it’s your bedroom, and you don’t need a recording studio, because that’s your computer. You do it all yourself.” Today, behind-the-scenes work of a mashup has become so less that with the right software and enough time, one can not only listen to mashups but can also create it by himself. This proves, digitization enhances creativity and boosts intelligence.

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